XOXO is a contemporary women’s fashion brand. The XOXO product range includes clothing, footwear, sunglasses, watches and fragrances. Targeted towards young women, XOXO is sold across the US, in Macys and other licensee websites.
The project was to re-design the XOXO website. In 2004, the site existed as a singe-page site, featuring a campaign video. To engage a predominantly younger audience, I re-designed this site to focus around the campaign and leverage the existing XOXO social media community. The website was designed to be responsive and create an aspirational XOXO experience. To date, we have seen increased site traffic and brand awareness.