Download my resume here.

  • Mastercard_1
  • Mastercard_2

MasterCard’s brief was that they wanted to be seen as the preferred credit card for travel abroad. Their main competitor for this target market was American Express – so the campaign had to cut through and be memorable.

I pitched an aspirational travel campaign to help re-position MasterCard, and thus remind customers that the card is accepted globally. The campaign was launched nationally online, as animated banners, and in various major publications.