Xbox 360 was competing for market share against the latest Playstation console and asked me to create a national campaign that would lift sales. During reseach, I found that Xbox 360 had the most games for next gen users, so the idea that you could go more places was born. Tagline: More games. More destinations.
A mircosite was created for gaming ‘travelers’, within the integrated campaign. This campaign was launched online and outdoor in Australia nationally, and saw a lift of 8% market share within the first month.