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Lead Web Designer for women’s fashion label, Torrid. Creation of daily email marketing, lookbooks and promotional campaigns. Daily website updates, social media asset creation,¬†affiliate marketing and print support for head office in Los Angeles.

Whist with Torrid, I initiated some website improvements and email re-design to optimize the user experience, and increase conversion. During this period, the e-commerce business saw a significant lift (almost double) in sales and conversion.

 

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