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Lead Web Designer for women’s fashion label, Torrid. Creation of daily email marketing, lookbooks and promotional campaigns. Daily website updates, social media asset creation, affiliate marketing and print support for head office in Los Angeles.

Whist with Torrid, I initiated some website improvements and email re-design to optimize the user experience, and increase conversion. During this period, the e-commerce business saw a significant lift (almost double) in sales and conversion.

 

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